I’ve looked at hundreds of company websites – why are we so bad at this?
The big search engines are constantly tweaking their algorithms to eliminate spam sites and pages, and deliver quality results when users search on a term. In-bound links continue to be a major point of reference. Think of an inbound link as a vote for your site. The more votes you have, the more the search engines realize that you’re a player in the industry and you deserve to be up in the ranks. However, this can also backfire. So here’s a few key points to get links built successfully.