Blog

Just Hate your Website? – Need a Change?

Just can't stand looking at your website anymore? You know your website is in need of a serious face-lift but you're worried about the cost, or you just don't have the time to get it done. It happens. We're busy people. And as much as you know it's time to revamp your website,  there just…
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Getting Website visitors to Convert to Customers is the Plan – Pt.4

Show Testimonials You have to build confidence in the buyers mind. You started by answering their hidden questions, but you can reinforce it with real testimonials from actual clients. Have a testimonials page complete with client pictures (get their permission) and even videos if you can get them. Most photographers get great feedback anyway, just…
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Getting Website visitors to Convert to Customers is the Plan – Pt.3

ANSWER THE HIDDEN QUESTIONS When somebody visits your photography website they have a number of questions on their mind. There is nothing to gain by hiding information they need. There was a time when logic dictated that you never put all your information in an ad. You needed to give people a reason to call…
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Getting Website visitors to Convert to Customers is the Plan – Pt.2

Strategy first - then aesthetics I’m not here to talk about design theory. The part I’m talking about comes before design. It has nothing to do with the graphics you use, the fonts, or the art. I’m talking about the strategy that makes our website achieve results.   Defining and Understanding your goal It’s hard…
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Free Webinar – Better Website SEO = Better Business

The Key to getting more Business is Better Website SEO   The web powers business today and great Search Engine Optimization (SEO) is the key to bringing in new clients.   Great SEO is both an art and a science. And to top it off it's a moving target. SEO that worked a year ago…
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Why Responsive Design in your Website is Critical

The last few years have seen a huge shift in how websites are viewed. Mobile devices have an ever increasing role in how people experience our sites. Today anywhere from 35-50% of your viewers will be on a mobile device including tablets, and smartphones. With new technology coming down the road all the time. This…
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Can Photographers Benefit from Link Building – Here’s 5 Points

I've looked at hundreds of photographers websites - why are we so bad at this? The big search engines are constantly tweaking their algorithms to eliminate spam sites and pages, and deliver quality results when users search on a term. In-bound links continue to be a major point of reference. Think of an inbound link…
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